Calcularea datelor statistice sau ale unui sampling care sa fie representative pentru intreaga populatie. Se poate referi de asemenea(de obicei geografic) la o zona speciala sau in care proportiile resurselor de advertising sunt in crestere.

Factoring of statistical data or sample to be representative of the population. Can also refer to a (usually geographic) area of special consideration or on which a disproportionate share (high or low) of advertising resources is expended.