Inovatia, singura sansa

11 Nov. 2011, 00:00 AM • Expo • Tea Tomescu, Horia Hotaran
Inovatia, singura sansa

Cand vrei sa joci cinstit pe o piata foarte competitiva, singurul lucru care iti ramane de facut este sa inovezi. Executii publicitare cu adevarat noi apar mai rar, dar intotdeauna vor exista combinatii de idei. Acele combinatii de idei care vor duce la o campanie cu ecou.

Mai jos avem o colectie de campanii de direct marketing si ambient care au adus un suflu inovativ intr-o industrie deja caracterizata de inovatie, publicitatea.

Guinness - Coaster
Francis Cleetus - Organic Search Mailer
GGRP Sound - Cardboard Record Player
NGO Chetana Foundation - Cloth Donation, 3
NGO Chetana Foundation - Cloth Donation, 2
NGO Chetana Foundation - Cloth Donation, 1
Peter MacCallum Cancer Centre - Break
Wolf Hot Sauce - Hand dryer
Raspadinha Do Rio - The One Real Piggy Bank
Pantogar - Memo pad
Yoga One - Holes
Lee - Never Wasted
WWF - If you see an animal you're missing something, Owl
WWF - If you see an animal you're missing something, Whale
WWF - If you see an animal you're missing something, Dolphin
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