Convenience Goods

Categorie de bunuri care sunt cumparate frecvent, rapid si cu o implicare emotionala redusa; categoria include materie prima, bunuri cumparate din impuls si bunuri care satisfac nevoile urgente. Vezi Consumer Product (produse de consum); Emergency Goods (bunuri care satisfac nevoile urgente); Impulse Goods (bunuri cumparate din impuls); Staples (materii prime).

A category of consumer goods which are bought frequently, quickly and with a minimum of emotional involvement; the category includes staples, impulse goods and emergency goods. See Consumer Product; Emergency Goods; Impulse Goods; Staples.

Articole in care e folosit acest termen