O reducere a pretului oferita de producator cumparatorului; exista cinci mari tipologii de reduceri: de schimb, in functie de cantitate, pentru bani gheata, sezonere si allowance. Vezi Allowances; Cash Discount; Quantity Discount; Seasonal Discount; Trade Discount.
A reduction off the list price offered by a producer to a buyer; five types of discounts are common: trade, quantity, cash, seasonal and allowances. See Allowances; Cash Discount; Quantity Discount; Seasonal Discount; Trade Discount.
![[INSIDER 2007-2014 | Schimbari in business-ul de BTL - Shopper Marketing] Raluca Samoila: Confruntati cu situatii limita, multi clienti au fost mai deschisi sa incerce idei noi](https://media.iqads.ro/2014/10/raluca-samoila1-cover-410.jpg)
![[INSIDER 2007-2014 | Schimbari in business-ul de creatie] Diana Minea: Avem o structura de agentie simpla, ceea ce ne ofera flexibilitate si rapiditate in raspuns si executie](https://media.iqads.ro/2014/09/dm-img-cover-410.jpg)
![[LIVE TEXT] Marketing Research Conference 2014: Digital research case studies for SMEs](https://media.iqads.ro/2014/06/imag7031-cover-410.jpg)
![[ICEEfest 2014] O calatorie prin anul 2019, propusa de Nick Sohnemann (FUTURECANDY)](https://media.iqads.ro/2014/06/img-0906-cover-410.jpg)
![[LIVE TEXT] Brands & Communities 2014: Planner's Pitch: Strategii de fidelizare a comunitatilor online sau offline](https://media.iqads.ro/2014/05/smark-panel-3-ziua-2-cover-410.jpg)
