Downward Stretching

Introducerea unui produs intr-o linie de produse la cel mai mic pret al pietei. Vezi Product Line Stretching (intinderea in functie de linia de produse); Upward Stretching (intinderea progresiva); Two-Way Stretching (intinderea in doua directii).

Introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching; Upward Stretching; Two-Way Stretching.