Esec la orice stadiu (dar in special in etapa de eliminare) in procesul de dezvoltare a unui produs nou, in care cumparatorul ia decizia sa achizitioneze un produs care ar fi trebuit eliminat. Vezi Error; New Product Development.
A failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error; New Product Development.
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