Group Influences

Membrii unei familii, persoane cu acelasi statut, lideri de opinie etc, care au un efect asupra comportamentului de cumparare a consumatorului. Vezi Reference Groups (grupuri de referinta); Aspirational Reference Groups (grup aspirational de referinta); Contactual Reference Groups (grup contractual de referinta); Membership Reference Groups (grup de referinta careia persoana apartine).

Members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups; Aspirational Reference Groups; Contactual Reference Groups; Membership Reference Groups.


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