Branduri de care cumparatorul este constient cand are in vedere o achizitie, dar pe care le ia prea putin in considerare si pe care le foloseste mai mult ca sursa de informatii. Vezi Insert Set; Evoked Set.
Brands that a buyer is aware of when considering a purchase, thinks poorly of , but uses in some way as a sourse of information. See Inert Set; Evoked Set.
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