Low-Involvement Products

Produse cumparate frecvent, cu un efort minim de gandire, deoarece nu sunt de interes vital si nici nu au un impact mare asupra stilului de viata al consumatorului. Vezi High-Involvement Products.

Products which are bought frequently and with a minimum of thought and effort because they are not of vital concern nor have any great impact on the consumer's lifestyle. See High-Involvement Products.