Loyalty Objective

Unul dintre cele trei obiective (impreuna cu obiectivul de cantitate si obiectivul de proces) ale promovarii vanzarilor pentru consumatori; cumparatorilor li se ofera stimulente pentru a ramane loiali unei singure marci. Vezi Loading Objective; Trial Objective.

One of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion; purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective; Trial Objective.

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