Abordare formala, planificata a olectarii, analizei, interpretarii si raportarii informatiei necesare in luarea deciziilor.
A formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making





![[Training IQads Kadett] Liviu Turcanu (Mercury360) despre mituri din creatie](https://media.iqads.ro/2011/08/photo-large-14710-cover-410.jpg)


![[SMARK KnowHow: Marketing Research 2011]: Maciej Karwowski (Millward Brown Polonia) despre folosirea eficienta a metodelor din neuroscience in research](https://media.iqads.ro/2011/06/photo-large-14449-cover-410.jpg)

![[SMARK KnowHow: Marketing Research 2011] Metode inovatoare de cercetare: rafturi virtuale, asocierea brandurilor cu imagini si neurostiinta](https://media.iqads.ro/2011/06/photo-large-14440-cover-410.jpg)
![[SMARK KnowHow: Marketing Research 2011] Despre online research: reprezentati ai Raiffeisen Bank, Daedalus Millward Brown, Mercury Research si Ipsos Interactive Services](https://media.iqads.ro/2011/06/photo-large-14439-cover-410.jpg)
![[SMARK KnowHow: Marketing Research 2011] Cum cautam insight-uri legate de ce spun si ce fac romanii, dar si despre "tinerii din ziua de azi"](https://media.iqads.ro/2011/06/photo-large-14438-cover-410.jpg)
![[SMARK KnowHow: Marketing Research 2011] Shopper Trends: despre intelegerea cumparatorului cu specialisti de la GfK Romania, Daedalus Group, Grey - G2 si Saatchi & Saatchi X](https://media.iqads.ro/2011/06/photo-large-14437-cover-410.jpg)









