O filozofie de marketing in care vanzatorul vede piata ca un intreg omogen, dar produce 2 sau mai multe produse pentru ea, produsele, diferentiate de atributele lor(pret, stil, caliatte, etc) sunt proiectate pentru a oferi varietate decat sa satisfaca nevoile si dorintele diferitelor segmente de piata. Vezi Mass Marketing; Target Marketing
a marketing philosophy in which the seller views the market as a homogeneous whole, but produces two or more products for it; the products, differing in attributes (price, style, quality, etc), are designed to offer variety rather than to satisfy the needs and wants of different market segments. See Mass Marketing; Target Marketing.
