Purchase Intentions

Posibilitatea ca un consumator sa cumpere un anumit produs rezultat din interactiunea nevoii lui sau ei, atitudine indreptata catre acel produs si perceptii dedspre el si compania care il produce

the likelihood that a consumer will buy a particular product resulting from the interaction of his or her need for it, attitude towards it and perceptions of it and of the company which produces it.