Un mijloc de evaluare al eficientei advertisingului recent al unei firme, celor intervievati li se arata o reclama, sunt intrebati daca au mai vazut-o si daca da, sunt intrebati de continutul ei.
a means of evaluating the effectiveness of a firm's recent advertising; respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents.
![[Adland neighbours] Rafal Baran (FCB Bridge2Fun Poland): We do a lot of humor. We like as the other post-communist nations, to be admired, valued and flattered](https://media.iqads.ro/2018/08/rafal-baran-fcb-b2f-warsaw-profile-cover-410.jpg)
