Share of Voice

In contextul media, de obicei se refera la procentul de expunere al unui brand in cadrul afisarilor publicitare, dar se poate baza si pe cheltuielile de advertising. Adesea abreviat SOV.

In the media context, generally taken to mean a brand's share of advertising impressions but can also be based on advertising expenditure. Often abbreviated to 'SOV'.

Articole in care e folosit acest termen