Test Market

Un oras, regiune sau stat folosit pentru o testa reactia pietei la un produs nou sau la un program de marketing inainte de a se incepe comercializarea in forta, testele de piata pot fi simulate prin adunarea mai multor indivizi selectati din piata tinta. Vezi New Product Development.

a city, region or state used to test market reaction to a new product and marketing program before full commercialisation begins; test markets can also be simulated by bringing together selected individuals from the target market. See New Product Development.

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