Strategie folosita in marketing-ul global in care variante usor modificate ale unui produs sunt vandute in fiecare tara, folosind strategii de promovare si distributie care au fost de asemenea modificare pentru a veni in intampinarea nevoilor specifice diferitelor tari.
A strategy used in global marketing in which slightly different variations of a product are sold in each country, using promotion and distribution strategies which have also been modified to suit the particular needs of each country.
