Advertising Recall

Un mod de a masura ce parte a unei reclame este amintita. Ar trebui diferentiata de awareness - amintirea oricarei reclame a unui brand(a se vedea Awareness).

A measure of what content of an advertisement is remembered. Should be distinguished from awareness, a measure of remembering seeing any advertisement(s) for a brand (see Awareness).

Articole in care e folosit acest termen