New Media

Making Of: J&B - City Remix

Agentie: Ogilvy
Account Director: Oana Radu
... citeste mai departe »

Case Study: American Express OPEN - Small Business Saturday

Campanie castigatoare la MIXX Awards 2011, la categoria Best in Show.
Agentia... citeste mai departe »

Case Study: Israel Aids Task Force - Doubt Kills (radio)

Agentie: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

... citeste mai departe »

Case Study: Aids Task Force – Get Tested

Agentie: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv
Creative... citeste mai departe »

Prof. Dr. Vintila Mihailescu despre evolutia mentalitatii tinerilor romani

In al doilea episod din interviul cu prof. dr. Vintila Mihailescu, am abordat diferentele dintre tinerii... citeste mai departe »

Digital SuperHeroes#1 – Aplicatii de Facebook cu ocazia Valentine’s Day si Dragobete

IQads, cu sprijinul TradeAds, a dat startul Digital SuperHeroes - o noua serie de evenimente dedicate... citeste mai departe »

Case Study: Bitdefender - The relationship scanner

Agentie: Standout
Manager: Ionut Oprea

Client:... citeste mai departe »

Case Study: The Witness - The first movie in the outernet

Advertising Agency: Jung von Matt/Spree, Berlin

Executive... citeste mai departe »

Case Study: MTV - Staying Alive

Agentie: Duval Guillaume Antwerp, Belgia
Creative Director:... citeste mai departe »

Case Study: Kinder Surprise - Surpriza toamnei

Agentie: Initiative Media Romania
Client: Ferrero
Tara:... citeste mai departe »

Case Study: Burger King - World Cup Campaign

Agentie: Initiative Media Worldwide
Client: Burger King
Tara:... citeste mai departe »

Case Study: Eastpak - iPad integration

Agentie: Initiative Media Worldwide
Client: Eastpack
Tara:... citeste mai departe »

Making Of IKEA - Herding cats

Agency: Wieden+Kennedy London, UK
Executive Creative Directors:... citeste mai departe »

Case Study: Run with Ryan

Agentie: Vitro
Client: AsicsMedia
Media Producer:... citeste mai departe »

Making Of: Absolut - Blank

Agency: TbwaChiatDay New York
Chief Creative Officer: Mark... citeste mai departe »

Making of Napolact - Cum se face branza la Taga

Agentie:
Deputy Creative Director: Costin Milu
Art... citeste mai departe »

Making of Living Social - The LivingSocial Taxi

Agentie:
Mind's Eye Media Londra... citeste mai departe »

Case Study: West End Partnership - Get Lost in The West End

Agentie: Cake Londra
Campaign Director: Jace Tyrell
Managing... citeste mai departe »

Case Study: Burger King - Gatecrash the World Cup

Initiative Spania a castigat la categoria „Best Localised Campaign”,... citeste mai departe »

Case Study: Stada - Equipping the Most Exposed

Initiative Germania a castigat la categoria „Best Use of Ambient Media: Large... citeste mai departe »

Case Study: Google - The Wilderness Downtown

Cyber Lions: Grand Prix

Categorie: Publications & Media
... citeste mai departe »

Case Study: Skank - Skankplay

PR Lions: Gold

Categorie: Best Use of Social Media
Advertiser/Client:... citeste mai departe »

Case Study: Tunisia - June 16th 2014

Media Lions: Gold

Categorie: Charities, Public Health & Safety,... citeste mai departe »

Case Study: Kaizers Orchestra - Heartbreaker

Media Lions: Gold

Categorie: Publications & Media
Advertiser/Client:... citeste mai departe »

Case Study: Fidelity Investments - Follow the green line

Media Lions: Gold

Categorie: Best Use of Integrated Media
Advertiser/Client:... citeste mai departe »

Case Study: Nike - Nike City Cup

Media Lions: Gold

Categorie: Best Localised Campaign
Advertiser/Client:... citeste mai departe »

Case Study: IWATTE - Your happy news is our top story

Media Lions: Gold

Categorie: Best Use of Print
Advertiser/Client:... citeste mai departe »

Case Study: Nissan & Sony Playstation - GT Academy

Media Lions: Gold

Categorie: Best Use of Branded Content
Advertiser/Client:... citeste mai departe »

Case Study: INITIATIVE VERMISSTE KINDER - The Missing Child

Media Lions: Gold

Categorie: Best Use of Branded Content
Advertiser/Client:... citeste mai departe »

Case Study: Europcar - Crush Hour

Media Lions: Gold

Categorie: Best Use of Special Events and Stunt/Live... citeste mai departe »

Case Study: Sportscheck - Sporty Vouchers

Media Lions: Gold

Categorie: Best Use of Ambient Media: Small Scale
... citeste mai departe »

Case Study: JWT New York - Burma

Direct Lions: Gold

Categorie: Ambient Media (Large Scale) / Charities,... citeste mai departe »

Case Study: DDB Brasil - Come back Ferrorama

Direct Lions: Gold

Categorie: Direct Response Digital: E-commerce,... citeste mai departe »

Noul ROM Case Study

„American ROM” a primit in total 9 trofee la Cannes Lions 2011: Integrated Gold, Titanium,... citeste mai departe »

Case Study: WWF – Save as WWF

Promo & Activation Lions: Gold Lion / Media Lions: Gold
Grand Clio, sectiunea Innovative Media
... citeste mai departe »

Social Democratic Party of Switzerland – “What Zürich needs”

Premiu: CLIO Special Award, categoria Facebook Integrated Media
Agentie: walker, Zurich... citeste mai departe »

Interactive Short Film – The Wilderness Downtown

Premiu: Grand Clio, sectiunea Interactive
Agentie: @radical.media, New York... citeste mai departe »

HBO/True Blood - True Blood Season 2 DVD/Blu-Ray

Premiu: CLIO Special Award, categoria Facebook Integrated Media
Agentie: BBDO New York, New York... citeste mai departe »

Making Of Orange - Today Changes with Orange

Acest MakingOf pentru acoperirea media a campaniei "Today changes with Orange" este facut de... citeste mai departe »

[AdBreak #39] Debriefing: campania de lansare a cartelei Frog de la Cosmote

In cadrul panelului Debriefing, Dana Bursuc (Senior Manager in Departamentul... citeste mai departe »

[AdBreak #39] Talk of the Month: Spune-mi ce radio asculti, ca sa-ti spun cine esti!

AdBreak #39 s-a desfasurat sub sloganul "Spune-mi ce radio asculti, ca sa-ti spun cine esti!". In cadrul... citeste mai departe »

[AdBreak #38] Talk of the month: Eficienta campaniilor in social media

Panelul despre Eficienta campaniilor in social media de la AdBreak #38, cu:
Bogdana Butnar (Digital... citeste mai departe »

Pop Talk - Ce cred consumatorii despre concursurile de like-uri?

Intr-una dintre cele mai friguroase zile de anul asta am pornit cu Bogdan in cautare de oameni care sa... citeste mai departe »

[Noaptea Agentiilor] La Leo a fost Noaptea mintilor deschise

Carmen Tiderle (Creative Director, Leo Burnett), Elena Ionita (Planning Director, Leo Burnett), Costin... citeste mai departe »

Pop Talk - Media plan-ul pe mana consumatorului

Controversele despre cel mai eficient mediu de promovare sunt departe de a se fi incheiat. Noi am incercat... citeste mai departe »

Making of Millennium Bank - Fericirea incepe acasa

"As face orice pentru casa. Ca sa fi tu fericita" afirma Tudorica in campania de promovare din 2009 a... citeste mai departe »

Doi planneri de la W+K despre social media

Acum ca v-ati intors din vacanta, puteti lua notite despre social media din aceasta editie speciala de... citeste mai departe »

AdCouture - Editia 37

Filmata la RoNew Media, editia AdCouture numarul 37 a fost dedicata noilor media. La rubrica "Hot Spot",... citeste mai departe »

AdCouture - Editia 35

Editia cu numarul 35 a emisiunii AdCouture a avut in prim plan la rubrica Hot Spot un subiect mereu... citeste mai departe »

AdCouture - Editia 33

In editia 33 a emisiunii AdCouture, subiectul de la "Hot Spot" a fost continutul platit in online. Dragos... citeste mai departe »

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