Luarile de decizie care au ca scop o mai buna penetrare a pietei de catre produse, pe piete deja existente, pe piete noi sau pe ambele.
Decision-making aimed at increasing market penetration of existing products into existing markets or new markets or both.


![[FIBRA Jury] Kevin Brady (ECD, Droga5): It took me a long time to realize this, but I’ve noticed that agencies are incredibly reflective of their founders](https://media.iqads.ro/2016/03/1920-kbrady-1-1133x637-cover-410.jpg)













