Forma populara de promovare a vanzarilor, distribuita prin ambalajul produsului, prin posta directa, prin ziare sau reviste; consumatorului ii sunt oferite de obicei reduceri pe baza cuponului.

A popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements; the consumer is usually offered "cents-off" the next purchase upon presentation of the coupon.

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