Aseara au fost anuntati castigatorii Cosumer Marketing Grand Cristal din cadrul Cristal Festival. 17 tari au inscris case-study-uri in cadrul acestei competitii, in top aflandu-se Franta, Liban si Arabia Saudita. In total au fost acordate 23 de premii: 9 Emeralds, 6 Sapphires si 8 Cristals. Dintre toate campaniile inscrise s-a remarcat Milka Last Square realizata de Buzzman pentru Mondelez international, care a primit un Grand Cristal, dar si 3 Cristals.
La aceste 4 premii castigate pentru campania Milka, Buzzman adauga un Cristal si un Sapphire pentru Insomny coffe by Canalplay, realizata pentru Canalplay, si devine cea mai premiata agentie in cadrul Consumer Marketing Grand Cristal.
Lista castigatorilor este urmatoarea:
Client Acquisition
Buzzman (France): Canalplay – Insomny coffe by Canalplay (Cristal)
Point of Sales/ E-Commerce Animation
DigitasLBi Paris (France): Lancome – Wonderland. Lancome: Past, Present, Future (Emerald)
Social Network Client Relationships
Agencia Africa (Brazil): AmBev – Buddy Cup (Emerald)
We Are Social (France): Heinz Tomato Ketchup – Grow Your Own (Sapphire)
Client Contact Via Mobile Communication
Kassius (France): Beaute Prestige International – Please The World (Cristal)
