Capacitatea de a ajunge la un public sau cu un numar de oameni printr-un program de advertising, cuantificabile(capacitatea) prin cercetarile de publicurilor.
The ability to reach or communicate with a certain audience or number of people through a given advertising schedule, quantifiable via audience research surveys.






![[Case Study] Cum performanța este doar despre oameni](https://media.iqads.ro/2024/12/jti-untold2024-day1-40-2ok-cover-410.jpg)


































