DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. Its clients include agencies, marketers, and publishers who serve businesses such as Microsoft, General Motors, Coca-Cola, L'Oréal, Apple, Visa, Nike, Carlsberg, and many others. At the beginning of 2018, Google announced the merge of DoubleClick and Google Analytics 360 Suite into a new Google Marketing Platform and Google Ad Manager.
