Cumparatorii si potentialii cumparatori ai unui produs, care au un anumit nivel de interes in ceea ce-l priveste si care isi permit sa-l cumpere
All the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.
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![[AdBreak #41] Reprezentanti McCann, Papaya si Odyssey despre campaniile lor castigatoare la Effie 2011 si despre jurizare](https://media.iqads.ro/2011/06/photo-large-14406-cover-410.jpg)
![[AdBreak #41] Talk of the month: Castigatori Effie 2011, de la Grafitti BBDO, GMP, Leo Burnett si Publicis Romania, dar si jurati, comenteaza editia de anul acesta](https://media.iqads.ro/2011/06/photo-large-14405-cover-410.jpg)
