Circumstante in mediul extern care ofera unei organizatii sansa de a satisface anumite nevoi si dorinte ale consumatorilor pentru un anumit profit.
Circumstances in the external environment which offer an organisation the chance to satisfy particular consumer needs and wants at a profit.
![[FIBRA Jury] Radinka Danilov (Ruskin & Hunt): Festivals are equivalent of ancient public squares, for experts to exchange experience, generate creative energy and get to know the market](https://media.iqads.ro/2016/04/radinka-danilov-ruskin-hunt-cover-410.jpg)
