Circumstante in mediul extern care ofera unei organizatii sansa de a satisface anumite nevoi si dorinte ale consumatorilor pentru un anumit profit.
Circumstances in the external environment which offer an organisation the chance to satisfy particular consumer needs and wants at a profit.
![[Marcom 2021] Raluca Mihălăchioiu & Simona Dan: Zona de edu-tech a intrat într-un ritm accelerat de dezvoltare care, în absența pandemiei, s-ar fi întâmplat în cel puțin 5-7 ani](https://media.iqads.ro/2021/02/raluca-mihalachioiu-simona-dan-x-the-public-advisors-cover-410.jpg)
![[Bilant 2019] Simona Dan: Dacă ar fi o creatură, 2019 ar întruchipa un unicorn alergat de un White Walker](https://media.iqads.ro/2019/12/simona-dan-cover-410.jpg)
![[Weekend Watch List] Eșuează din nou. Eșuează mai bine](https://media.iqads.ro/2019/06/collage51-cover-410.jpg)
![[Inspiration Archive] Martin Sorrell: "Advertising and marketing now are like running an election campaign without an election date"](https://media.iqads.ro/2019/06/fireshot-capture-177-sir-martin-sorrell-marketing-now-is-like-running-an-election-campai-www-youtube-com-cover-410.jpg)
![[Inspiration Archive] Chuck Porter: "It's less important now to work really-really hard for a long time to find the big idea"](https://media.iqads.ro/2019/05/chuck2-cover-410.jpg)
![[Weekend Watch List] Cum sa traiesti pentru totdeauna. Sau macar 100 de ani](https://media.iqads.ro/2019/03/collage39-cover-410.jpg)
![[Adland neighbours] Klara Palmer (McCann Prague): It feels like almost every brand lost the courage to do advertising that them and the agency believe in the most, they only do advertising that proves itself in tests](https://media.iqads.ro/2018/09/klm064141-cover-410.jpg)
![[FIBRA#2 Jury] Aitor Borras (apple tree communications): We can talk about the numerical results of a campaign, about the ROI or whatever you want. But I need more](https://media.iqads.ro/2017/10/aitor-main-cover-410.jpg)
![[FIBRA#2 Jury] Levan Lepsveridze (Leavingstone): I believe agencies in developing countries have much better chances at persuading clients to take risky steps](https://media.iqads.ro/2017/09/18033339-10155271380874695-2016106690975820036-n-cover-410.jpg)
![[FIBRA#2 Jury] Casey Rand (Droga5): Hopefully we'll all come away feeling inspired and have a fire lit under our asses to do better work. That's the main value in award shows](https://media.iqads.ro/2017/09/caseyrand-headshot-cover-410.jpg)
