Abordare formala, planificata a olectarii, analizei, interpretarii si raportarii informatiei necesare in luarea deciziilor.
A formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making
![[In pitch] Valentin Vernea (the Syndicate): Nu ne ducem la pitch-uri fara a face un mic research "despre situatiile de prietenie excesiva"](https://media.iqads.ro/2014/03/pitch2-cover-410.jpg)
