Abordare formala, planificata a olectarii, analizei, interpretarii si raportarii informatiei necesare in luarea deciziilor.
A formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making





























![[UPDATE] Un nou spot Ceresit: gletuirea peretilor, explicata printr-o paralela cu procesul de barbierire profesional](https://media.iqads.ro/2013/09/photo-large-26930-cover-410.jpg)











