Relatiile care exista intre o organizatie si publicul sau, eforturi de a influenta aceasta relatie prin obtinerea publicitatii favorabile
the relationship which exists between an organisation and its several publics; efforts to influence this relationship by obtaining favourable publicity.



![[UPDATE] Agentiile din Romania nominalizate la Golden Drum 2011: iLeo, Leo Burnett, McCann, Next, Ogilvy, Propaganda, Publicis, Saatchi&Saatchi, Senior Interactive](https://media.iqads.ro/2011/09/photo-large-14892-cover-410.jpg)











