Repetition

Expunerea unui public tinta la acelasi mesaj publicitar in mod repetat. Se presupune ca mai multe repetitii sunt necesare pentru ca: a) mesajul sa ajunga la publicul tinta si b) pentru eficienta comunicarii(vezi: Frequency, Effective Frequency, Recency Planning).

Repeated exposures of an advertisement or campaign to an audience. It is traditionally assumed that several repetitions will be needed for (a) most of the audience to notice the ad, and (b) for its communication to be effective (see Frequency, Effective Frequency, Recency Planning).

Articole in care e folosit acest termen