Case Study: BGH - Big noses

Agentie: Del Campo Nazca Saatchi & Saatchi, Argentina

Executive Creative Directors: Maxi Itzkoff, Mariano Serkin

Creative Directors: Diego Medvedocky, Ignacio Ferioli

Head of Art: Guido Fusetti

Account team: Juan Manuel Aralda, Mariano Cafarelli

Agency producers: Adrian Aspani, Maria de la Paz Landeyro

Production Company: Peluca Films

Director: Diego y Vlady

Executive Producer: Alejandro De Michele

Producer: Mariano Scarpati

Music: Happy Together

Postproduction Company: Che Revolution Post

Advertiser's supervisors: Nicolas Videla, Carina Catalano, Sebastian Nugnez

BGH, liderul brand-urilor de aer conditionat din Argentina a concluzionat ca cei care au nevoia cea mai mare de aer purificat sunt oamenii cu nasul mare. In magazine au fost instalate „naso-metre” unde oamenii care indeplineau criteriile unui nas cu adevarat mare primeau discount la cumparearea unui aparat de aer conditionat.


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