English
The art of being and understanding limits at Sauna Fest. Lisa Kricfalusi & Nick McNaught: Humans tend to operate on a very fear-based, survival-based level. We teach people how to operate on a curiosity level
Daniel Jones: Write about what you want to discover about where you're from or who you are. But you want to write with curiosity, not knowledge
Cases from 28 Ukrainian creative agencies featured in the new edition of the international digest CrUAtivity
Novomyr Logvin: I get ideas by looking at different interesting things and then dreaming about how I can translate them into jewelry
Ben Okri: Poetry requires the strategy of a warrior. For poetry is also warfare. It is the warfare of beauty and truth
Peter Conrads: The purpose is to feed the soul, to cultivate your inner gardens, to find your inner self and to have fun
Marko Brajovic: We need to enlarge our perception, solidarity and finally design spaces for other species
Bruno da Rocha: My love affair with jewelry has not changed over the decades, and I feel lucky that I’m still inspired to make jewels
Khatuna Khundadze: I love good cinema and it doesn't matter whether it was a woman or a man who made the film. But I'm still happy when I find out at the end that the filmmaker was a woman
Barbara Soalheiro: I’m usually looking for the essential and truthful. Sometimes that leads us to building an entire gym facility in 5 days. Or reproducing a rainbow artificially onto a landscape
Lior Steinberg: We built our cities around the car, and now it’s very difficult to reverse the trend. This is probably the biggest challenge in creating greener, more livable cities
Ludmila Cvikova: We try to make a combination of films that would reflect on what’s going on in the contemporary world, what worries or interests people, what connects us as human beings
Thomas Kolster: When every brand is pitching itself as Mother Teresa or Gandhi, who can be believed?
Ana Pinhal: I can heal some of my wounds while I'm singing. By the interpretation and music, I can put myself in another body and emotions, just like an actress
Michael Bird: We made “Bears Uncovered” to get as close as possible to the truth. We didn’t make this film to be liked, and we succeeded
Julia Kochetova: My photography is a document. The most horrific war crime and the most dignified resistance
Martha Echevarria: In these times, photo stories serve as a crucial tool for fostering understanding and motivating individuals and communities to work towards a more just world
Lee-Ann Olwage: It is a great responsibility. We become the guardians of the stories entrusted to us
Yuko Shimizu: Art and design do not solve wars or save the world, but they make the world worth living
Jobi Manson: My work explores how our environment shapes our experience, and we become what we absorb
Matthias Hillner: Design is a process, but also a reflection of the cultural heritage of a society. Cultural developments need to be initiated and carried through groups of people, not individuals
Alexander Manu: As we continue to forge ahead in this design journey, it is imperative that we maintain a dialogue between our historical inheritances and the new frontiers opened by technologies like Generative AI
Alex Michaelides: Writing is a craft. You can learn it. I do. I don't think I was very good for a very long time
Philipp Jundt: As a musician, there are times when you enter a room, begin rehearsing with a colleague, and instantly sense that words are unnecessary
Minio Studio and Coca-Cola HBC launch a new Creative Chaos series about an international employer branding campaign
Autumn issue of CrUAtivity with Ukrainian creative works and gold winners of Effie Awards Ukraine 2023
Dominika Skirło: Content produced with your phone can outperform content shot in a studio with an expensive setup. That's liberating
Felix Richter: I have a relatively demystifying view of creativity. I think of it as connecting dots and references, lived experiences, bringing it all together to form an unusual combination
Robbie Douek: It's the "You Decide" moment. Because you are in control. You decide what you want to watch, how you want to watch it, how engaged you want to be with that content
IAA Young Professionals presents “YP Talks X Creativity4Better”: Young Professionals in MarCom around the world – development opportunities
Jose Miguel Sokoloff & Sever Savanciuc: We moved from gentle evolutionary creativity to disruptive creativity
Julija Jegorova: There are a lot more PR professionals than journalists. That ratio has been getting worse



























