![Anu Niemonen (hasan & partners): Charity organizations are facing a new era while big brands are taking bigger and bigger roles in purpose marketing](https://media.iqads.ro/2019/01/anu-niemonen-adc-focus-on-impact-dec-2018-1-cover-410.jpg)
English
![Anu Niemonen (hasan & partners): Charity organizations are facing a new era while big brands are taking bigger and bigger roles in purpose marketing](https://media.iqads.ro/2019/01/anu-niemonen-adc-focus-on-impact-dec-2018-1-cover-410.jpg)
![Kris Hoet (Happiness & FCB Global): You cannot understand how to make innovation happen if you never experienced what it means](https://media.iqads.ro/2018/12/kris-hoet-adc-focus-on-impact-7-cover-410.jpg)
Kris Hoet (Happiness & FCB Global): You cannot understand how to make innovation happen if you never experienced what it means
![Sheree Atcheson (Women Who Code): We need to make people understand the real benefits of diversity and inclusion in business](https://media.iqads.ro/2018/10/43531082-2242119959406460-3109831702722117632-n-cover-410.jpg)
Sheree Atcheson (Women Who Code): We need to make people understand the real benefits of diversity and inclusion in business
![Bharat Avalani (Connecting the Dots): If a brand doesn't have a very clear purpose, then their messages will change with the season](https://media.iqads.ro/2018/10/42925535-1599695233509856-3890792151683956736-o-cover-410.jpg)
Bharat Avalani (Connecting the Dots): If a brand doesn't have a very clear purpose, then their messages will change with the season
![How to break the stereotype wall in design. Eva & Marta Yarza: Males don’t have to be super macho and females don’t have to be pretty princesses](https://media.iqads.ro/2018/10/43497207-2183245322000188-2397208736104972288-n-cover-410.jpg)
How to break the stereotype wall in design. Eva & Marta Yarza: Males don’t have to be super macho and females don’t have to be pretty princesses
![[Adland neighbours] Bartek Klimaszewski (McCann Worldgroup Poland) & the changes in advertising: "There was more money. There was more rock and roll"](https://media.iqads.ro/2018/10/bartek-klimaszewski-cover-410.jpg)
[Adland neighbours] Bartek Klimaszewski (McCann Worldgroup Poland) & the changes in advertising: "There was more money. There was more rock and roll"
![[Adland neighbours] Gábor Havasi and Marina Niks (McCann Budapest): We have Russian, Brazilian, French, Persian and American colleagues. All we're missing are Romanians](https://media.iqads.ro/2018/10/marina-gabor-cover-410.jpg)
[Adland neighbours] Gábor Havasi and Marina Niks (McCann Budapest): We have Russian, Brazilian, French, Persian and American colleagues. All we're missing are Romanians
![Nao Takui, the DJ who befriended AI: It's more like alien intelligence. It has its own logic different from ours](https://media.iqads.ro/2018/10/nao-takui-cover-410.jpg)
Nao Takui, the DJ who befriended AI: It's more like alien intelligence. It has its own logic different from ours
![Robbie Douek (RFRSH): The world has done a great disservice to the gaming community by putting them in a box](https://media.iqads.ro/2018/10/ursus-iaa-41-cover-410.jpg)
Robbie Douek (RFRSH): The world has done a great disservice to the gaming community by putting them in a box
![Cecelia Wogan-Silva (Google): We shouldn't fear AI. Money will still come from originating ideas and machines won't take part in that process](https://media.iqads.ro/2018/10/ursus-iaa-2-14-cover-410.jpg)
Cecelia Wogan-Silva (Google): We shouldn't fear AI. Money will still come from originating ideas and machines won't take part in that process
![Michael Gunton (Planet Earth II): The realities of what's happening in nature are shocking. In my 30-year career I've never seen anything similar](https://media.iqads.ro/2018/10/ursus-iaa-2-1-cover-410.jpg)
Michael Gunton (Planet Earth II): The realities of what's happening in nature are shocking. In my 30-year career I've never seen anything similar
![[Adland neighbours] Tsanka Krusheva (McCann Sofia): People in Bulgaria are the same as others all over the world. They want to feel alive](https://media.iqads.ro/2018/10/tsanka-cover-410.jpg)
[Adland neighbours] Tsanka Krusheva (McCann Sofia): People in Bulgaria are the same as others all over the world. They want to feel alive
![A table, a group of people & a tight deadline. Barbara Soalheiro (Mesa & Cadeira): We don't use any word to define ourselves. We say we set working tables](https://media.iqads.ro/2018/09/collagebarbara-cover-410.jpg)
A table, a group of people & a tight deadline. Barbara Soalheiro (Mesa & Cadeira): We don't use any word to define ourselves. We say we set working tables
![[Adland neighbours] David Suda (WMC | GREY Cehia): We don't take things seriously. Mobile operators and banks are fighting each other on who is funnier](https://media.iqads.ro/2018/09/david-suda-cover-410.jpg)
[Adland neighbours] David Suda (WMC | GREY Cehia): We don't take things seriously. Mobile operators and banks are fighting each other on who is funnier
![[Adland neighbours] Lars Killi and the ages of advertising: ”It's incredible to look back and see that you could work 10 days on ONE print ad. Amazing how tempo has changed”](https://media.iqads.ro/2018/09/lars-picture-b-w-cover-410.jpg)
[Adland neighbours] Lars Killi and the ages of advertising: ”It's incredible to look back and see that you could work 10 days on ONE print ad. Amazing how tempo has changed”
![[Adland neighbours] Klara Palmer (McCann Prague): It feels like almost every brand lost the courage to do advertising that them and the agency believe in the most, they only do advertising that proves itself in tests](https://media.iqads.ro/2018/09/klm064141-cover-410.jpg)
[Adland neighbours] Klara Palmer (McCann Prague): It feels like almost every brand lost the courage to do advertising that them and the agency believe in the most, they only do advertising that proves itself in tests
![[Adland neighbours] Rafal Baran (FCB Bridge2Fun Poland): We do a lot of humor. We like as the other post-communist nations, to be admired, valued and flattered](https://media.iqads.ro/2018/08/rafal-baran-fcb-b2f-warsaw-profile-cover-410.jpg)
[Adland neighbours] Rafal Baran (FCB Bridge2Fun Poland): We do a lot of humor. We like as the other post-communist nations, to be admired, valued and flattered
![[Adland neighbours] Janez Rakušček (Luna\TBWA Slovenia): It takes courage to keep what is right and wrong in perspective; what opinions we have about the world and how we'd like to change it](https://media.iqads.ro/2018/08/img-41391-cover-410.jpg)
[Adland neighbours] Janez Rakušček (Luna\TBWA Slovenia): It takes courage to keep what is right and wrong in perspective; what opinions we have about the world and how we'd like to change it
![[Adland neighbours] Karolina Galacz (DDB Budapest): "I think there’s an awkward silence. That’s the space of social issues that most brands are afraid to touch"](https://media.iqads.ro/2018/08/karolina-galacz-pic1-cover-410.jpg)
[Adland neighbours] Karolina Galacz (DDB Budapest): "I think there’s an awkward silence. That’s the space of social issues that most brands are afraid to touch"
![[FIBRA#2 Jury] Casey Bird (Freelance Conceptual Writer): My preferred work is one that finds its way into your life without it being too invasive](https://media.iqads.ro/2017/11/casey11-cover-410.jpg)
[FIBRA#2 Jury] Casey Bird (Freelance Conceptual Writer): My preferred work is one that finds its way into your life without it being too invasive
![[FIBRA#2 Jury] Jussi Pekkala (hasan & partners): When I was 10, I wanted to be a flight captain. But then I realised I was afraid of heights. Working in the creative industry is exactly the same](https://media.iqads.ro/2017/11/jussi-pekkala-8x81-cover-410.jpg)
[FIBRA#2 Jury] Jussi Pekkala (hasan & partners): When I was 10, I wanted to be a flight captain. But then I realised I was afraid of heights. Working in the creative industry is exactly the same
![[FIBRA #2 Jury] Soomean Chang (Freelance Creative Director): I see myself coming back to work in an agency that's focused on digital or tech. Both areas are seeing some exciting times](https://media.iqads.ro/2017/10/img-9314-bw-cover-410.jpg)
[FIBRA #2 Jury] Soomean Chang (Freelance Creative Director): I see myself coming back to work in an agency that's focused on digital or tech. Both areas are seeing some exciting times
![A teaser on Creativity by Jacelyn Swenson presented by Ursus. “Everyone is creative in different ways. It's important to provide them the space and support they need to nurture their creativity”](https://media.iqads.ro/2017/10/jacelyn-cover-410.jpg)
A teaser on Creativity by Jacelyn Swenson presented by Ursus. “Everyone is creative in different ways. It's important to provide them the space and support they need to nurture their creativity”
![[FIBRA#2 Jury] Aitor Borras (apple tree communications): We can talk about the numerical results of a campaign, about the ROI or whatever you want. But I need more](https://media.iqads.ro/2017/10/aitor-main-cover-410.jpg)
[FIBRA#2 Jury] Aitor Borras (apple tree communications): We can talk about the numerical results of a campaign, about the ROI or whatever you want. But I need more
![A teaser on Creativity by Carlo Cavallone presented by Ursus. “You feed your creativity by exposing yourself to culture and experiences; you train it by constantly making and doing things”](https://media.iqads.ro/2017/10/carlo-cavallone-cover-410.jpg)
A teaser on Creativity by Carlo Cavallone presented by Ursus. “You feed your creativity by exposing yourself to culture and experiences; you train it by constantly making and doing things”
![A teaser on Creativity by Adrian Botan presented by Ursus. “Creativity is courage. It means to make something new. You have to take the risk of being ridiculous. To be rejected and to fail”](https://media.iqads.ro/2017/10/adrian-botan-cover-410.jpg)
A teaser on Creativity by Adrian Botan presented by Ursus. “Creativity is courage. It means to make something new. You have to take the risk of being ridiculous. To be rejected and to fail”
![A teaser on Creativity by Jamie Brassett presented by Ursus. "For innovation to happen, creativity needs to be successfully implemented somewhere, or have a successful impact somewhere"](https://media.iqads.ro/2017/10/jamie-brassett-cover-410.jpg)
A teaser on Creativity by Jamie Brassett presented by Ursus. "For innovation to happen, creativity needs to be successfully implemented somewhere, or have a successful impact somewhere"
![A teaser on Creativity by Sasan Saeidi presented by Ursus. “Creativity is bringing to life an idea that was not there before. It’s about new perspectives and new expressions”](https://media.iqads.ro/2017/10/sasan-cover-410.jpg)
A teaser on Creativity by Sasan Saeidi presented by Ursus. “Creativity is bringing to life an idea that was not there before. It’s about new perspectives and new expressions”
![A teaser on Creativity by Yasuharu Sasaki presented by Ursus. “If a person has curiosity, he or she will constantly gain a new perspective for great ideas”](https://media.iqads.ro/2017/10/header-yasuharu-sasaki-ipopescu-cover-410.jpg)
A teaser on Creativity by Yasuharu Sasaki presented by Ursus. “If a person has curiosity, he or she will constantly gain a new perspective for great ideas”
![[FIBRA#2 Jury] Howard Finkelstein (Wieden + Kennedy New York): Award shows are great, but it’s another thing entirely to be recognized by people who don’t care a lick about advertising](https://media.iqads.ro/2017/10/img-5126-cover-410.jpg)
[FIBRA#2 Jury] Howard Finkelstein (Wieden + Kennedy New York): Award shows are great, but it’s another thing entirely to be recognized by people who don’t care a lick about advertising
![A teaser on Creativity by Shun Matsuzaka presented by Ursus. “Creativity is a lifetime subject to learn and improve. I make robots and AIs to enhance creativity, not to replace it”](https://media.iqads.ro/2017/10/51-cover-410.jpg)
A teaser on Creativity by Shun Matsuzaka presented by Ursus. “Creativity is a lifetime subject to learn and improve. I make robots and AIs to enhance creativity, not to replace it”
![A teaser on Creativity by Bechara Mouzannar presented by Ursus. “A few branded campaigns impacted society so positively that these brands became landmarks in the people's lives”](https://media.iqads.ro/2017/10/bechara-mouzannar-cover-410.jpg)
A teaser on Creativity by Bechara Mouzannar presented by Ursus. “A few branded campaigns impacted society so positively that these brands became landmarks in the people's lives”
![A teaser on Creativity by Thea Skelton presented by Ursus. "There is a new breed of creativity produced by the new generation of creatives - the New Work"](https://media.iqads.ro/2017/10/thea-skelton-cover-410.jpg)
A teaser on Creativity by Thea Skelton presented by Ursus. "There is a new breed of creativity produced by the new generation of creatives - the New Work"
![A teaser on Creativity by Marco Cremona presented by Ursus. “Succeeding in advertising without studying is like trying to play the piano without knowing the notes: it can be done but it requires pure genius”](https://media.iqads.ro/2017/10/marco-cremona1-cover-410.jpg)
A teaser on Creativity by Marco Cremona presented by Ursus. “Succeeding in advertising without studying is like trying to play the piano without knowing the notes: it can be done but it requires pure genius”
![[FIBRA#2 Jury] Till Eckel (Jung von Matt): Be calm and focus on having ideas. No matter what the marcom industry happens to be talking about at the moment](https://media.iqads.ro/2017/10/till-img-65631-cover-410.jpg)
[FIBRA#2 Jury] Till Eckel (Jung von Matt): Be calm and focus on having ideas. No matter what the marcom industry happens to be talking about at the moment
![[FIBRA#2 Jury] Levan Lepsveridze (Leavingstone): I believe agencies in developing countries have much better chances at persuading clients to take risky steps](https://media.iqads.ro/2017/09/18033339-10155271380874695-2016106690975820036-n-cover-410.jpg)
[FIBRA#2 Jury] Levan Lepsveridze (Leavingstone): I believe agencies in developing countries have much better chances at persuading clients to take risky steps
![[FIBRA#2 Jury] Casey Rand (Droga5): Hopefully we'll all come away feeling inspired and have a fire lit under our asses to do better work. That's the main value in award shows](https://media.iqads.ro/2017/09/caseyrand-headshot-cover-410.jpg)