English

Geoffrey Hantson: It becomes rebellious to be happy

Geoffrey Hantson: It becomes rebellious to be happy

Bruno Bertelli: There is one big problem. Today, brands are very serious

Bruno Bertelli: There is one big problem. Today, brands are very serious

Rory Sutherland: Life has become richer and richer on data and poorer and poorer on meaning

Rory Sutherland: Life has become richer and richer on data and poorer and poorer on meaning

Diego Wallach: Clients are reducing their budgets to ad agencies and dedicate it more to innovation

Diego Wallach: Clients are reducing their budgets to ad agencies and dedicate it more to innovation

Koenraad Lefever: The business model of creative agencies in the world, except some growing markets, is not working anymore

Koenraad Lefever: The business model of creative agencies in the world, except some growing markets, is not working anymore

Dr Simon Bell: Teaching is about students learning and not about lecturers demonstrating their knowledge

Dr Simon Bell: Teaching is about students learning and not about lecturers demonstrating their knowledge

Chloe Combi: Generation Z are the first generation to consume the same media they create

Chloe Combi: Generation Z are the first generation to consume the same media they create

[AdStory] Sue Kohm: The brands that have the best communication strategies are the ones that tell the truth by revealing a tension

[AdStory] Sue Kohm: The brands that have the best communication strategies are the ones that tell the truth by revealing a tension

[AdStory] Sean DallasKidd (Demonstrate, San Francisco): I'm a big believer in brand purpose. I think that's the only point of differentiation

Achim Rietze (Google ZOO EMEA): With the rise of machine learning, we will move to a hyper-personalized version of marketing

Achim Rietze (Google ZOO EMEA): With the rise of machine learning, we will move to a hyper-personalized version of marketing

[Inspiration Archive] Bob Hoffman: It seems to me that, in many agencies, creativity is quickly and quietly becoming a support service

[Inspiration Archive] Bob Hoffman: It seems to me that, in many agencies, creativity is quickly and quietly becoming a support service

[Inspiration Archive] Nick Law: Creativity in the Age of Invention

[Inspiration Archive] Nick Law: Creativity in the Age of Invention

[Inspiration Archive] Martin Sorrell: "Advertising and marketing now are like running an election campaign without an election date"

[Inspiration Archive] Martin Sorrell: "Advertising and marketing now are like running an election campaign without an election date"

[Inspiration Archive] Alex Bogusky: "In this business, if you want to make a million dollars, start an award show"

[Inspiration Archive] Alex Bogusky: "In this business, if you want to make a million dollars, start an award show"

[Inspiration Archive] Chuck Porter: "It's less important now to work really-really hard for a long time to find the big idea"

[Inspiration Archive] Chuck Porter: "It's less important now to work really-really hard for a long time to find the big idea"

Fran Cavanagh (Ketchum London): Machine Learning and Biometrics are two technologies that have opened up many different avenues for PR researchers

Fran Cavanagh (Ketchum London): Machine Learning and Biometrics are two technologies that have opened up many different avenues for PR researchers

Conn Bertish (Cancer Dojo): Using my skills as an artist, CD and athlete, I began a process of gamifying cancer through metaphoric scribbles, sketches or installations

Conn Bertish (Cancer Dojo): Using my skills as an artist, CD and athlete, I began a process of gamifying cancer through metaphoric scribbles, sketches or installations

European Creatives Schedules April meeting in Minsk

European Creatives Schedules April meeting in Minsk

Anu Niemonen (hasan & partners): Charity organizations are facing a new era while big brands are taking bigger and bigger roles in purpose marketing

Anu Niemonen (hasan & partners): Charity organizations are facing a new era while big brands are taking bigger and bigger roles in purpose marketing

Kris Hoet (Happiness & FCB Global): You cannot understand how to make innovation happen if you never experienced what it means

Kris Hoet (Happiness & FCB Global): You cannot understand how to make innovation happen if you never experienced what it means

Sheree Atcheson (Women Who Code): We need to make people understand the real benefits of diversity and inclusion in business

Sheree Atcheson (Women Who Code): We need to make people understand the real benefits of diversity and inclusion in business

Bharat Avalani (Connecting the Dots): If a brand doesn't have a very clear purpose, then their messages will change with the season

How to break the stereotype wall in design. Eva & Marta Yarza: Males don’t have to be super macho and females don’t have to be pretty princesses

How to break the stereotype wall in design. Eva & Marta Yarza: Males don’t have to be super macho and females don’t have to be pretty princesses

Scott Goodson (StrawberryFrog): If consumers live longer, happier lives, they will buy more

Scott Goodson (StrawberryFrog): If consumers live longer, happier lives, they will buy more

[Adland neighbours] Bartek Klimaszewski (McCann Worldgroup Poland) & the changes in advertising: "There was more money. There was more rock and roll"

[Adland neighbours] Bartek Klimaszewski (McCann Worldgroup Poland) & the changes in advertising: "There was more money. There was more rock and roll"

[Adland neighbours] Gábor Havasi and Marina Niks (McCann Budapest): We have Russian, Brazilian, French, Persian and American colleagues. All we're missing are Romanians

[Adland neighbours] Gábor Havasi and Marina Niks (McCann Budapest): We have Russian, Brazilian, French, Persian and American colleagues. All we're missing are Romanians

Nao Takui, the DJ who befriended AI: It's more like alien intelligence. It has its own logic different from ours

Nao Takui, the DJ who befriended AI: It's more like alien intelligence. It has its own logic different from ours

Robbie Douek (RFRSH): The world has done a great disservice to the gaming community by putting them in a box

Robbie Douek (RFRSH): The world has done a great disservice to the gaming community by putting them in a box

Tom Szaky (TerraCycle): We, as consumers, can use our money to vote for the future we want

Tom Szaky (TerraCycle): We, as consumers, can use our money to vote for the future we want

Cecelia Wogan-Silva (Google): We shouldn't fear AI. Money will still come from originating ideas and machines won't take part in that process

Cecelia Wogan-Silva (Google): We shouldn't fear AI. Money will still come from originating ideas and machines won't take part in that process

Founder of the most famous restaurant that doesn't exist: Oobah Butler isn't afraid of Fake News

Founder of the most famous restaurant that doesn't exist: Oobah Butler isn't afraid of Fake News

Michael Gunton (Planet Earth II): The realities of what's happening in nature are shocking. In my 30-year career I've never seen anything similar

Michael Gunton (Planet Earth II): The realities of what's happening in nature are shocking. In my 30-year career I've never seen anything similar

[Adland neighbours] Tsanka Krusheva (McCann Sofia): People in Bulgaria are the same as others all over the world. They want to feel alive

[Adland neighbours] Tsanka Krusheva (McCann Sofia): People in Bulgaria are the same as others all over the world. They want to feel alive

A table, a group of people & a tight deadline. Barbara Soalheiro (Mesa & Cadeira): We don't use any word to define ourselves. We say we set working tables

A table, a group of people & a tight deadline. Barbara Soalheiro (Mesa & Cadeira): We don't use any word to define ourselves. We say we set working tables

[Adland neighbours] Jana Savić (McCann Belgrade): "Purchasing power is dictating dreams"

[Adland neighbours] Jana Savić (McCann Belgrade): "Purchasing power is dictating dreams"

The McCann Incubator, season 2. Featuring creatives from Spain, the Republic of Moldova and Romania

The McCann Incubator, season 2. Featuring creatives from Spain, the Republic of Moldova and Romania

[Adland neighbours] David Suda (WMC | GREY Cehia): We don't take things seriously. Mobile operators and banks are fighting each other on who is funnier

[Adland neighbours] David Suda (WMC | GREY Cehia): We don't take things seriously. Mobile operators and banks are fighting each other on who is funnier

The world’s most useful ad awards, submissions open monthly

The world’s most useful ad awards, submissions open monthly

[Adland neighbours] Lars Killi and the ages of advertising: ”It's incredible to look back and see that you could work 10 days on ONE print ad. Amazing how tempo has changed”

[Adland neighbours] Lars Killi and the ages of advertising: ”It's incredible to look back and see that you could work 10 days on ONE print ad. Amazing how tempo has changed”

[Adland neighbours] Klara Palmer (McCann Prague): It feels like almost every brand lost the courage to do advertising that them and the agency believe in the most, they only do advertising that proves itself in tests

[Adland neighbours] Rafal Baran (FCB Bridge2Fun Poland): We do a lot of humor. We like as the other post-communist nations, to be admired, valued and flattered

[Adland neighbours] Janez Raku&scaron;ček (Luna\TBWA Slovenia): It takes courage to keep what is right and wrong in perspective; what opinions we have about the world and how we'd like to change it

[Adland neighbours] Janez Rakušček (Luna\TBWA Slovenia): It takes courage to keep what is right and wrong in perspective; what opinions we have about the world and how we'd like to change it

[Adland neighbours] Karolina Galacz (DDB Budapest): "I think there’s an awkward silence. That’s the space of social issues that most brands are afraid to touch"

[Adland neighbours] Karolina Galacz (DDB Budapest): "I think there’s an awkward silence. That’s the space of social issues that most brands are afraid to touch"

Ezio Manzini, pushing design into social innovation

Ezio Manzini, pushing design into social innovation

[FIBRA#2 Jury] Casey Bird (Freelance Conceptual Writer): My preferred work is one that finds its way into your life without it being too invasive

[FIBRA#2 Jury] Casey Bird (Freelance Conceptual Writer): My preferred work is one that finds its way into your life without it being too invasive

[FIBRA#2 Jury] Jussi Pekkala (hasan & partners): When I was 10, I wanted to be a flight captain. But then I realised I was afraid of heights. Working in the creative industry is exactly the same

[FIBRA#2 Jury] Jussi Pekkala (hasan & partners): When I was 10, I wanted to be a flight captain. But then I realised I was afraid of heights. Working in the creative industry is exactly the same

[FIBRA #2 Jury] Soomean Chang (Freelance Creative Director): I see myself coming back to work in an agency that's focused on digital or tech. Both areas are seeing some exciting times

[FIBRA #2 Jury] Soomean Chang (Freelance Creative Director): I see myself coming back to work in an agency that's focused on digital or tech. Both areas are seeing some exciting times

A teaser on Creativity by Jacelyn Swenson presented by Ursus. “Everyone is creative in different ways. It's important to provide them the space and support they need to nurture their creativity”

A teaser on Creativity by Jacelyn Swenson presented by Ursus. “Everyone is creative in different ways. It's important to provide them the space and support they need to nurture their creativity”

[FIBRA#2 Jury] Aitor Borras (apple tree communications): We can talk about the numerical results of a campaign, about the ROI or whatever you want. But I need more

[FIBRA#2 Jury] Aitor Borras (apple tree communications): We can talk about the numerical results of a campaign, about the ROI or whatever you want. But I need more

A teaser on Creativity by Carlo Cavallone presented by Ursus. “You feed your creativity by exposing yourself to culture and experiences; you train it by constantly making and doing things”

A teaser on Creativity by Carlo Cavallone presented by Ursus. “You feed your creativity by exposing yourself to culture and experiences; you train it by constantly making and doing things”

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