Senior Regional Account Manager @ McCann

Anunt valabil pana la data de 2024-08-20
Companie: McCann
Specializare: Marketing, Account
Tip job: Full Time
Nivel: Senior

Role and client overview

The Senior Account Manager role is the lynchpin for the client relationship being the lead client contact for key projects, developing accurate cost estimates and formal budgets and providing sound forecasting along the way. As a Senior Account Manager, you will be expected to identify opportunities for business growth recommending ways to deliver this.

You will need to keep the client account running smoothly by utilising and managing company resources to pre-empt and manage client requirements, deliver successful jobs and projects for clients, maintain a profitable service and ‘go the extra mile’ in representing McCann Central.

Most importantly, we ask you to take responsibility for yours and your team’s learning and career development by participating in learning events, undertaking self-learning and positively contributing to your performance management requirements. Lead, motivate, develop and appraise your team.

 

REQUIREMENTS:

  • >5 years of agency background;
  • Fluent in integrated campaigns;
  • Commercial understanding and business acumen
  • Ability to enhance / streamline processes
  • Previous experience with a regional or global client, FMCG / Soft Drink experience and digital background is a plus
  • Ability to balance the needs of the client with the agency;
  • Strong attention to detail and quality control
  • Ability to receive feedback and to gracefully maneuver and work within negative/constructive feedback;
  • Ability to juggle multiple assignments and to work in a fast-paced environment;
  • Results driven team-player, forward thinking and positive
  • Fluent command of the English language, linguistic skills of a regional language a plus

 

Your Top 13

Here are your key responsibilities as a Senior Account Manager in McCann Central:

1. Understanding the business inside and out
o Develop and maintain in-depth knowledge of client’s business, market, competitors, marcom mix and relevant media platforms; keep this updated at all times and ensure team do; exploit agency marketing tools to understand client brand and business; advise clients and identify growth opportunities as a result of your understanding

2. Creativity
o With your team, manage understanding of briefing process and what is required both from a client perspective (budget, timescales, briefs etc) and from an internal perspective (consumer insight, production information, competitor awareness etc).
o Take a brief, identify the relevant approach and draft relevant materials depending on your area of business.
o Help your brands find their truth and turn that truth into creative ideas to build a more meaningful role for those brands.
o Balance the demands between client requirements and creative ideas; manage the tension between client demands and creative demands professionally and within your area of control.

3. Creating demand and driving for results
o Spot business opportunities and work with seniors to leverage these; manage timely reporting through team.
o Utilise company tools, systems and data according to your area of business, sharing information regularly with relevant people /teams; ensure jobs are scheduled on time and budget, regularly monitoring progress and costs, highlight any issues immediately with relevant people.
o Maintain strong understanding of full briefing process and what is required both from a client perspective (budget, timescales, briefs etc.) and from an internal perspective (consumer insight, production information, competitor awareness etc.).
o Coordinate the agency’s strategic and creative response to briefs, helping to evaluate responses in terms of quality and budget and benchmarking against objectives/KPIs set
o Take ownership and lead more advanced projects and campaigns; manage and execute specific campaigns; present creative concepts to client.

4. Commercial and financial know-how
o Understand and manage the agency financials for your client area (invoicing, suppliers and mark-up, revenue and time; hourly rates); monitor profitability and budgets of individual jobs

5. Managing relationships and teamwork
o Manage the production and creative process to meet agreed schedules and deliverables; support your team to build positive relationships and work closely with other departments.
o Develop strong relationships in your team and across the wider agency with other departments.
o Develop effective relationships with client contacts and with external suppliers and third parties; manage these relationships to ensure client satisfaction.
o Work with your senior manager and the Creative team to deliver creative excellence and produce ideas which answer the brief whilst exciting and challenging the client; take an active role in the objective and constructive review of creative work
o Demonstrate a cooperative spirit and contribute to a positive and supportive working environment encouraging this across the team
o Take responsibility for achieving your own goals whilst proactively contributing to the achievement of wider team and client service goals

6. Personal effectiveness and adding value
o Manage the team and self to achieve goals and deliver on McCann and client KPIs; provide ongoing feedback on performance to team members; ensure team undertake relevant learning and have opportunity for career development
o Prioritise workload and time effectively, ensuring you and your team meet deadlines; identify problems early and alert relevant people as they arise
o Manage the distribution of status reports and timing plans, utilising company tools and systems according to your area of business, ensure jobs are scheduled on time and budget, regularly monitoring progress and costs and highlighting any issues immediately with relevant people
o Manage administrative elements of your role including: internal and external systems; job numbers and associated information; timesheet completion; approval and distribution of contact reports within 48 hours of meeting; proof-read documents or presentations for clients prior to despatch; ensure creative ideas match the brief; identify and manage deliverable risks as required and respond accordingly
o Ensure work is always of high quality; respond promptly to client requests and manage expectations with them; produce accurate quotations; manage jobs within scope of work; provide quality briefs every time; manage KPIs across team
o Ask questions, show enthusiasm, give that little bit extra when needed without being asked; know what the agency can offer clients and build strong relationships in other parts of the business.

7. Integration
o Work closely with other teams in client services and develop effective relationships with other departments with a sound understanding of what they do and how they do it

8. Security and intellectual property
o Take actions to protect Agency intellectual property and output to ensure third parties don’t have access.
o Ensure all materials submitted to client are protected and branded with Agency credentials.
o Comply with all legal and regulatory requirements for Agency and clients.
o Ensure data protection is upheld for all client and Agency data/information.

9. Putting the service in client service
o Deliver best-in-class service to your clients by listening and questioning professionally.
o Provide leadership and expertise for your client and their brands.
o Lead from wherever you stand.

10. Selling and influencing
o Identify sales opportunities with clients by building effective relationships with them, listening well and questioning appropriately.
o Maintain a thorough understanding of your client relationships using the Consultative Selling approach (fan-maps and other models that support stakeholder management).

11. Systems and processes
o Deliver efficient reporting by utilising Agency systems and processes
o Provide management reporting according to your role using client and agency systems (such as CODE, Excel etc)

12. Marketing innovation and technology
o Keep abreast of marketing trends and innovations; understand how to apply these to the client work you are delivering.
o Apply your cultural and language awareness across all client campaigns; ensure translations are appropriate and effective for the region/country and language.

13. Presentation and communication
o Demonstrate an ability to present and communicate information professionally according to your role and level.
o Demonstrate active listening during internal Agency meetings and external client or third party meetings; follow through with effective questioning.

 

REQUIREMENTS:

  • >5 years of agency background;
  • Fluent in integrated campaigns;
  • Commercial understanding and business acumen
  • Ability to enhance / streamline processes
  • Previous experience with a regional or global client, FMCG / Soft Drink experience a plus
  • Ability to balance the needs of the client with the agency;
  • Strong attention to detail and quality control
  • Ability to receive feedback and to gracefully maneuver and work within negative/constructive feedback;
  • Ability to juggle multiple assignments and to work in a fast-paced environment;
  • Results driven team-player, forward thinking and positive
  • Fluent command of the English language, linguistic skills of a regional language a plus.
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