Sorin Tranca

Creative Director / Managing Partner at FRIENDS Advertising

With a project almost every 3 days in the past 11 years, I still think you are as good as your next idea. I think doing is by far more important than talking though, so I try to concentrate on the tangible. I love people and I often fall for people watching, which I think is essential to anyone involved in creative marketing activities. And there's some more, if we ever meet.