CONTEXT:
BT Mic is an SME platform that helps entrepreneurs scale businesses by financing various operational needs, from new equipment to cashflow and may others.
We started from the insight that a small business usually has only one fan. The mother of the entrepreneur who started it. Since that place is already taken, we humbly took on the spot of the second biggest supporter of your business.
In this campaign we wanted to create a sense of familiarity and closeness between our BT Mic consultants (Who are actual stars in the TVC’s) and the Business owners who apply for these business loans, and the fact that, unlike your mother, our support can come in the form of cash that really helps you grow your business.
The campaign consists of three videos in which we can see different benefits of the BT Mic program and how they relate to entrepreneurs needs.
