Gradul in care obiectivele unei reclame sau ale unei campanii de advertising au fost atinse; eficienta este in mod normal cuantificata prin masurarea efectului campaniei asupra vanzarilor, constientizarii brand-ului, preferarii brand-ului etc. Vezi Communication Effect of Advertising (efectul advertisingului asupra comunicarii); Sales Effect of Advertising (efectul advertisingului asupra vanzarilor).
The degree to which the objectives of an advertisement or advertising campaign have been achieved; the effectiveness is commonly gauged by measuring the effect on sales, brand awareness, brand preference, etc. See Communication Effect of Advertising; Sales Effect of Advertising.
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