White Square International Advertising Festival announced the winners

On June 11 the Award Ceremony of the winners of one of the largest creative events in Europe – International Advertising Festival White Square this year was the first time held in combined online / online format. Headliners of business program were presented by creative directors both of networks and local agencies from more than 25 countries of the globe, holders of numerous festival awards including more than 400 Cannes Lions in total. Most of them were jury of the festival this year.

At White Square 2021 7 international jury line ups worked in the format of online conference: Creative, Branding, Marketing, Digital, Media and Mass Media jury. Grand Prix of the festival was decided by Grand Jury represented by jury Chairmen of main line-ups. 

This year 901 entries from 25 countries competed for festival awards in contest categories: Creativity, Branding, Marketing, Marketing Effectiveness, Media, Digital and Craft.

Congratulations to the winners!

Winners list

Grand Prix
entry Apartmenteka, agency Instinct, Russia
entry Vivienne Sabó is changing views, agency SOCIALIST, Russia

Special Prize from Grand Jury: Green Square
entry Birds Will Be Back, agency Havas Turkey

CREATIVE

F. FILM

F1 TV / Screens

Gold
entry Food Waste Apocalypsis, agency Instinct, Russia

Silver
entry George from 1973, agency Leo Burnett Moscow, Russia
entry An Inspired Pigeon, agency Voskhod, Russia

Bronze
entry Separation, agency Havas Creative Group Russia

Short-list
entry Tele2 mobile internet "Follow yourself", agency NOT PERFECT RIGA, Latvia

F2 Online

Silver
entry Snickers Crisper Fest, agency BBDO Moscow, Russia
entry I don’t buy it Act 1, agency Marvelous LLC, Russia (moved from F3 Film for non-profit / charity)

Bronze
entry George from 1973, agency Leo Burnett Moscow, Russia
entry Do what only you can do, agency Voskhod, Russia
entry I don’t buy it Act 3, agency Marvelous LLC, Russia (moved from F3 Film for non-profit / charity)

F3 Film for non-profit / charity

Gold
entry Police Cartoons, agency Zebra Hero, Russia

Bronze
entry Disappearing Stories, agency Mozga Studio, Russia
entry Dolphin - Movie, agency Re:evolution / emg, Russia

Short-list
entry How many times to repeat? Dementia – Aggression from series of entries How many times to repeat? Dementia, agency MOVIE, Russia

O. OUTDOOR

O1 Billboards

Bronze
entry New Year wish, agency AIDA Pioneer, Belarus

O2 Posters

Gold
entry The Last Spark of Communism, agency White Rabbit Budapest, Hungary

Silver
entry Shot on a Miele oven, agency Serviceplan Russia

O4 Ambient

Silver
entry Hayrat, agency Havas Turkey

Bronze
entry The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary

O6 Outdoor for non-profit / charity

Bronze
entry The Punch, agency ART UNION, Russia

P. PRINT

P1 Print

Silver
entry GEORGIA BY POST, agency REDBERRY, Georgia

Bronze
entry Sports Notes_Run from series of entries Sports Notes, agency GForce/Grey, Kazakhstan

Short-list
entry The Prescription, agency 19/84, Russia

P2 Publications

Bronze
entry Ad Moms, agency Possible Group, Russia

R. RADIO & AUDIO

R1 Radio & Streaming

Gold
entry World’s Smartest Radio Spot, agency Publicis Emil Turkey

Bronze
entry deliver the goods, agency proof., Bulgaria

R2 Innovation in Radio & Audio

Gold
entry Birds Will Be Back, agency Havas Turkey

Silver
entry Laundry Records, agency Serviceplan Russia

Bronze
entry Speed Limited Radio Spots, agency Publicis Emil Turkey

K. INTEGRATED

K1 Omni-channel Campaign

Silver
entry I DECLARE, agency PHENOMENA SARL, Lebanon

Bronze
entry HAPPY MINISO NEW YEAR, agency REDBERRY, Georgia
entry In the name of women, agency Mosaic, Russia (moved from K9 Non-profit / charity campaign)

K2 Digital Campaign

Gold
entry Apartmenteka, agency Instinct, Russia

Silver
entry GEORGIA BY POST, agency REDBERRY, Georgia

Bronze
entry Diagnostics in Fashion, agency Havas Creative Group Russia

K3 Social & Influencer Campaign

Gold
entry George from 1973, agency Leo Burnett Moscow, Russia

Silver
entry Laundry Records, agency Serviceplan Russia

Bronze
entry Snickers Crisper Fest, agency BBDO Moscow, Russia

K4 Brand Launch / Re-launch Campaign

Gold
entry George from 1973, agency Leo Burnett Moscow, Russia

Bronze
entry Hamcolates, agency Serviceplan Russia

K5 Brand Loyalty Campaign

Bronze
entry GEORGIA BY POST, agency REDBERRY, Georgia

K6 Breakthrough on a Budget

Gold
entry ANTYfest, agency Voskhod, Russia

Silver
entry Diagnostics in Fashion, agency Havas Creative Group Russia

K8 Creative Strategy

Silver
entry George from 1973, agency Leo Burnett Moscow, Russia
entry New currency in Kazakhstan, agency GForce/Grey, Kazakhstan

Bronze
entry Hamcolates, agency Serviceplan Russia

K9 Non-profit / charity campaign

Gold
entry Disappearing Stories, Mozga Studio, Russia

Silver
entry Hope to Wear, agency Articul Media, Russia

Bronze
entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia

N. CONTENT & ENTERTAINMENT

N1 Visual branded content

Bronze
entry Laundry Records, agency Serviceplan Russia
entry Snickers Crisper Fest, agency BBDO Moscow, Russia
entry The Endless Letter on Instagram Stories, RT Creative Lab, Russia
entry Vivienne Sabó is changing views, agency SOCIALIST, Russia

N2 Audio branded content

Gold
entry Laundry Records, agency Serviceplan Russia

N3 Interactive branded content

Gold
entry Snickers Crisper Fest, agency BBDO Moscow, Russia

N5 Brand experience

Silver
entry ANTYfest, agency Voskhod, Russia
entry Laundry Records, agency Serviceplan Russia

Bronze
entry GEORGIA BY POST, agency REDBERRY, Georgia

N6 Non-profit / charity

Gold
entry Police Cartoons, agency Zebra Hero, Russia

Bronze
entry Dolphin — Eternal stream, agency emg/Re:evolution, Russia
entry Virtual 3D exhibition of modern art This Is Not a Book. Dmitry Volkov’s collection, Creative agency TRIKO, Russia

CRAFT

J. FILM CRAFT

J1 Direction

Gold
entry Food Waste Apocalypsis, agency Instinct, Russia

Bronze
entry An Inspired Pigeon, agency Voskhod, Russia
entry Bet Planet - Bet you can, agency Perspective Pro, Russia
entry Making homes, not houses, agency Voskhod, Russia

Short-list
entry Thanks to the doctors, agency OMD Resolution, Russia

J2 Script

Silver
entry Police Cartoons, agency Zebra Hero, Russia

Bronze
entry I don’t buy it, agency Marvelous LLC, Russia

J3 Art Direction

Silver
entry Do what only you can do, agency Voskhod, Russia

Bronze
entry Disappearing Stories, Mozga Studio, Russia
entry #меняйправила with The Glenlivet, agency VEIN, Russia

Short-list
entry The King's Speech, agency Leo Burnett Moscow, Russia

J4 Cinematography

Gold
entry Food Waste Apocalypsis, agency Instinct, Russia

Silver
entry Bet Planet - Bet you can, agency Perspective Pro, Russia
entry Making homes, not houses, agency Voskhod, Russia

Bronze
entry An Inspired Pigeon, agency Voskhod, Russia

Short-list
entry The Beauty of Sharing, agency Voskhod, Russia

J5 Editing

Gold
entry Do what only you can do, agency Voskhod, Russia
entry Love-development company, agency Voskhod, Russia

Short-list
entry Bet Planet - Bet you can, agency Perspective Pro, Russia

J6 Use of Music & Sound Design

Gold
entry George from 1973, agency Leo Burnett Moscow, Russia
entry Love-development company, agency Voskhod, Russia

J7 Animation

Gold
entry Animators For Belarus, Yulia Ruditskaya, Belarus

Bronze
entry Police Cartoons, agency Zebra Hero, Russia
entry Adobe x Keith Haring | Creativity For All, agency Bakehouse, Russia
entry ADOPTED IS NOT ADAPTED. STORY OF MAX from series of entries ADOPTED IS NOT ADAPTED, agency GREAT, Russia

Short-list
entry Long-awaited reunion, agency Forte, Belarus

J8 Visual effects

Silver
entry George from 1973, agency Leo Burnett Moscow, Russia
entry Food Waste Apocalypsis, agency Instinct, Russia

Y. PRINT & OUTDOOR CRAFT

Y1 Typography

Bronze
entry Shot on a Miele oven, agency Serviceplan Russia

Y2 Art Direction

Bronze
entry Shot on oven Miele, agency Serviceplan Russia

Y3 Illustration

Gold
entry The Last Spark of Communism, agency White Rabbit Budapest, Hungary

Bronze
entry Ad Moms, agency Possible Group, Russia
entry Blanket Forts, agency Instinct, Russia

Z. EXCELLENCE IN RADIO & AUDIO

Z1 Excellence in Radio & Audio

Gold
entry Birds Will Be Back, agency Havas Turkey

MARKETING

A. BRAND EXPERIENCE & ACTIVATION

A1 Channel / Medium

Silver
entry George from 1973, agency Leo Burnett Moscow, Russia
entry The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary

Bronze
entry ULTRA SKILL. How to share values of esports' fans and become a brand for gamers, agency Wavemaker Russia

A2 Brand Experience

Gold
entry Apartmenteka, agency Instinct, Russia

Bronze
entry ANTYfest, agency Voskhod, Russia

A3 Technology & Touchpoints

Bronze
entry Kotex SOS button, agency Mindshare, Mail.ru Group Innovation department, Russia (moved from A5 Strategy)

Short-list
entry 30000 test drives like never before, agency Mindshare, OMD Media Direction, Russia
entry Pringles Dreamwalkers, agency Re:evolution, Russia

А4 Consumer Engagement

Silver
entry Wrong Number Operator, agency Yandex Magic Camp, Russia

Bronze
entry engAGEd gate, getbob agency, Belarus

Short-list
entry Snickers Crisper Fest, agency BBDO Moscow, Russia

A5 Strategy

Silver
entry George from 1973, agency Leo Burnett Moscow, Russia

Bronze
entry #wakeupafter6pm, agency proof., Bulgaria (moved from A6 Campaign)
entry GEORGIA BY POST, agency REDBERRY, Georgia

A6 Campaign

Gold
entry George from 1973, agency Leo Burnett Moscow, Russia

A7 Breakthrough on a Budget

Silver
entry Blanket Forts, agency Instinct, Russia

Bronze
entry ANTYfest, agency Voskhod, Russia
entry made with the fruits of diplomacy, agency proof., Bulgaria

A8 Non-profit / charity

Gold
entry The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary

Silver
entry Pyros Collection, agency FCB LISBON, Portugal
entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia

Short-list
entry I don’t buy it, agency Marvelous LLC, Russia

C. PR

C1 PR Practices & Technics

Silver
entry #KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan

Short-list
entry ANTYfest, agency Voskhod, Russia

C2 Digital & Social

Gold
entry Blanket Forts, agency Instinct, Russia

Bronze
entry GEORGIA BY POST, agency REDBERRY, Georgia

C3 Influencer

Gold
entry George from 1973, agency Leo Burnett Moscow, Russia

C5 Campaign

Gold
entry George from 1973, agency Leo Burnett Moscow, Russia

Silver
entry #KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan

C7 Non-profit / charity

Silver
entry Pyros Collection, agency FCB LISBON, Portugal
entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia

Bronze
entry Disappearing Stories, Mozga Studio, Russia

Short-list
entry I don’t buy it, agency Marvelous LLC, Russia

H. DIRECT

H1 Channels

Gold
entry Wrong Number Operator, Yandex Magic Camp, Russia

H2 Data

Bronze
entry search against violence, agency proof., Bulgaria

H4 Strategy

Bronze
entry New currency in Kazakhstan, agency GForce/Grey, Kazakhstan
entry S7 Visa Recycling, agency GREAT, Russia

H6 Non-profit / charity

Bronze
entry Disappearing Stories, Mozga Studio, Russia
entry Settlements (Favelas), agency Inbrax, Chile
entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia

Short-list
entry Bullying leaves a mark, agency Not Perfect Tallinn, Estonia

I. INNOVATIONS

I1 Innovations

Silver
entry Speed Limited Radio Spots, agency Publicis Emil Turkey

Special Prize from Marketing Jury: Brave Marketing Director Award
entry George from 1973, agency Leo Burnett Moscow, Russia

E. MARKETING EFFECTIVENESS

E1 Short-term Creative Effectiveness

Gold
entry George from 1973, agency Leo Burnett Moscow, Russia

Silver
entry Vivienne Sabó is changing views, agency SOCIALIST, Russia

Bronze
entry Pizza of the future: Dodo 2077, tm agency, Russia

Short-list
entry SEARCH 'N' AMBUSH, agency YELL ADVERTISING, Thailand
entry REN, agency AIDA Pioneer, Belarus

E2 Long-term Creative Effectiveness

Gold
entry Apartmenteka, agency Instinct, Russia

Short-list
entry Mom, I ate well, agency VMLY&R, Russia

E3 Breakthrough on a Budget

Silver
entry Settlements (Favelas), agency Inbrax, Chile

Bronze
entry SEARCH 'N' AMBUSH, agency YELL ADVERTISING, Thailand

Short-list
entry ANTYfest, agency Voskhod, Russia

BRANDING

B. COMMUNICATION DESIGN

B1 Creation of New Brand Identity

Gold
entry Warm bread and in bed, agency Suprematika, Russia

Silver
entry Pipndrop, agency Suprematika, Russia

Bronze
entry DODO PIZZA UK, agency The Clients, Russia
entry TMW Brand Identity, agency Vozduh brand & communications, Russia

B2 Rebrand / Refresh of an Еxisting Brand

Gold
entry Milgrad, Depot branding agency, Russia

Silver
entry Porter & Sail — An identity for the New York travel assistant company, agency Shuka Design, Russia

Bronze
entry Rebranding "Krupno", SUPERMARKET Branding Agency, Russia
entry Wanna. Fashion ARketing, Pocket Rocket Agency, Belarus
entry Itrex. Hungry for challenges, Pocket Rocket Agency, Belarus
entry Rebrand of Perm Polytech, agency Electric Brand Consultants, Russia
entry Inzare, Depot branding agency, Russia

B3 Promotional Printed Materials

Bronze
entry Vertigo, agency Dotorg branding & digital, Russia

B5 Brand Environment & Experience Design

Silver
entry SlavNY 20XX, The Agency of Wargaming, Belarus

B6 Design-driven Effectiveness

Silver
entry Rebranding "Krupno ", SUPERMARKET Branding Agency, Russia

B7 Design Craft

Bronze
entry Ad Moms, agency Possible Group, Russia

Q. DIGITAL & INTERACTIVE DESIGN

Q1 Website design

Bronze
entry Highway Rock, The Agency of Wargaming, Belarus

X. PACKAGING DESIGN

X1 Packaging of foodstuffs

Gold
entry Blanc Bleu, Depot branding agency, Russia

Silver
entry WORKAHOLIC COLD BREW, agency The Clients, Russia
entry Souvenir chocolate "color of taste", Vsevolod Abramov, Russia
entry RANA. Spaghetti al nero, agency XPOM, Russia

Bronze
entry Obeliu crafted vodka, agency Not Perfect Vilnius, Lithuania
entry Rebranding "Krupno", SUPERMARKET Branding Agency, Russia
entry Ocard, Depot branding agency, Russia

Short-list
entry BU_Alcateria, agency AIDA Pioneer, Belarus

X2 Packaging of non-food products

Silver
entry Stoic. Gloves with strong durability., agency OTVETDESIGN, Russia

DIGITAL

D. DIGITAL

D1 Websites

Silver
entry Apartmenteka, agency Instinct, Russia

Short-list
entry Eclipse Code - 2 minute site, agency SLD agency, Russia
entry Securing Space, agency Possible Group, Russia

D2 Interactive projects

Bronze
entry Safe-Expression Collection, agency Instinct, Russia

Short-list
entry Meet a Safer Tomorrow, agency Instinct, Russia

D5 Digital Campaign

Gold
entry ANTYfest, agency Voskhod, Russia

Bronze
entry 30000 test drives like never before, agencies Mindshare, OMD Media Direction, Russia

Short-list
entry search against violence, agency proof., Bulgaria
entry Snickers Crisper Fest, agency BBDO Moscow, Russia

D6 Social & Influencer Campaign

Gold
entry George from 1973, agency Leo Burnett Moscow, Russia

Bronze
entry I don’t  buy it, agency Marvelous LLC, Russia
entry Laundry Records, agency Serviceplan Russia

Short-list
entry made with the fruits of diplomacy, agency proof., Bulgaria

D7 Native Advertising

Bronze
entry Diagnostics in Fashion, agency Havas Creative Group Russia

D8 Branded tech and innovations

Silver
entry George from 1973, agency Leo Burnett Moscow, Russia

Bronze
entry MTS LIVE XR, agency Mosaic, Russia

Short-list
entry Tele2 Gigabeats, agency Affect, Russia

D10 Non-profit / charity

Gold
entry Police Cartoons, agency Zebra Hero, Russia

Silver
entry Disappearing Stories, Mozga Studio, Russia
entry I don’t  buy it, agency Marvelous LLC, Russia

Bronze
entry Dolphin - Palms, agency Re:evolution / emg, Russia
entry Hope to Wear, agency Articul Media, Russia
entry Wild Delivery, agency SETTERS, Russia

Short-list
entry Our country's destiny is now in your hands!, agency Leavingstone, Georgia
entry Women Should, agency Endorphin, Azerbaijan

Special Award “For Bravery” from Digital Jury
entry Women Should, agency Endorphin, Azerbaijan

G. MOBILE

G1 Mobile websites

Short-list
entry Badoo Hotline, agency BALAGAN&BETA, Russia

G7 Social Content

Bronze
entry The Endless Letter on Instagram Stories, RT Creative Lab, Russia

G9 Non-profit / charity

Gold
entry Disappearing Stories, Mozga Studio, Russia

T. CREATIVE DATA

T1 Data-enhanced Creativity

Gold
entry Apartmenteka, agency Instinct, Russia
entry Water Index, agency Havas Turkey

T4 Use of Real-time Data

Bronze
entry engAGEd gate, getbob agency, Belarus

T6 Non-profit / charity

Short-list
entry Dolphin - Palms, agency Re:evolution / emg, Russia

MEDIA

M. MEDIA CAMPAIGN

M2 Low Budget Campaign

Gold
entry Wrong Number Operator, Yandex Magic Camp, Russia

Bronze
entry #KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan

M4 Non-profit / charity

Bronze
entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia

V. CHANNELS

V1 TV & Other Screens

Short-list
entry George from 1973, agency Leo Burnett Moscow, Russia

V2 Audio Platforms

Bronze
entry World’s Smartest Radio Spot, agency Publicis Emil Turkey

V4 Ambient Media

Short-list
entry The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary
entry New currency in Kazakhstan, agency GForce/Grey, Kazakhstan

V6 Digital Platforms

Gold
entry ANTYfest, agency Voskhod, Russia

Silver
entry GEORGIA BY POST, agency REDBERRY, Georgia

Bronze
entry Diagnostics in Fashion, agency Havas Creative Group Russia

Short-list
entry "First hugs": online school for parents from Skillbox and Huggies, agencies KB-12, Mindshare, Russia

V7 Mobile

Short-list
entry 30000 test drives like never before, agency Mindshare, OMD Media Direction, Russia

V8 Social Platforms

Silver
entry Kotex SOS button, agency Mindshare, Mail.ru Group Innovation department, Russia

Bronze
entry The Sign of Tenderness, agency VMLY&R, Russia

V10 Branded content

Bronze
entry Snickers Crisper Fest, agency BBDO Moscow, Russia

V11 Non-profit / charity

Gold
entry World without doctors, agency emg, Russia

Silver
entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia

Bronze
entry Disappearing Stories, Mozga Studio, Russia

W. EXCELLENCE IN MEDIA

W1 Excellence in Media Insights & Strategy

Silver
entry Water Index, agency Havas Turkey (moved from M1 Integrated Campaign)

Bronze
entry ANTYfest, agency Voskhod, Russia
entry George from 1973, agency Leo Burnett Moscow, Russia

W3 Excellence in Media Engagement

Gold
entry Wrong Number Operator, Yandex Magic Camp, Russia

Bronze
entry AXE Collision Games, agency Goose Gaming, Russia

Short-list
entry 30000 test drives like never before, agencies Mindshare, OMD Media Direction, Russia

W5 Use of Programmatic

Short-list
entry Speed Limited Radio Spots, agency Publicis Emil Turkey

W6 Non-profit / charity

Gold
entry World without doctors, agency emg, Russia

Mass Media Award
entry World of Tanks Artbook, The Agency of Wargaming, Belarus
entry Police Cartoons, agency Zebra Hero, Russia
entry The Punch, agency ART UNION, Russia

Special Prize of Mass Media Jury
entry Draniki, agency Salmon Graphics, Belarus

Special Prize from DIGITAL PARTNER OF THE FESTIVAL - Artox Media Digital Group
Entry A-100 Comics, A-100 Petrol Station Group, Belarus

Special Prize from souvenir partner of the festival – Project 111
Entry Branding for a carbonated energy drink, PG Brand Reforming, Belarus

Also creative contest of YOUNG CREATORS was held on the Festival. The contest was supported by Crello brand - a graphical online platform with which you can easily create creative static and dynamic content in minutes, using ready-made templates or creating projects from scratch.

The Organizer of White Square festival – Association of Communications and Marketing Agencies of Belarus is thanking all the participants, jury members and partners of the Festival and wishes new wins and inspiration!