Advertising-to-Marketing Ratio

O masura de control de marketing folosita sa determine daca resursele cheltuite pe advertising intr-o perioada data au depasit limita normala; cheltuielile pe advertising sunt exprimate in procente din totalul cheltuielilor de marketing.

A marketing control measure used to determine whether the amount spent on advertising in a given period was excessive; total advertising expenditure is expressed as a percentage ot total marketing expenditure.