Burst Campaign

Activitate de publicitate concentrata pe obtinerea unei expuneri mari pe o perioada limitata, de obicei planificata in functie de nevoile sezoniere ale produsului. Opusul unei campanii drip(vezi: Drip Campaign, Continuity, Flight, Laydown, Pulsing, Strike Rate).

Advertising activity concentrated into bursts to achieve high exposure over a limited period, often timed to meet seasonal product needs. Opposite of a 'drip campaign' (see Drip Campaign, Continuity, Flight, Laydown, Pulsing, Strike Rate).

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