Situatii de cumparare clasificate dupa experienta primara pe care o are cumparatorul cu produsul sau cu furnizorul; clasele de cumparare pot fi impartite in: straight rebuys, modified rebuys and new tasks. Vezi Modified Rebuy; New Task Buying; Straight Rebuy.
buying situations categorised according to the prior experience of the buyer with the product and supplier; buy classes can be classified as straight rebuys, modified rebuys and new tasks. See Modified Rebuy; New Task Buying; Straight Rebuy.
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