Copy Testing

Pre-testarea unui print, de obicei prin inserarea lui intr-un portofoliu de mai multe printuri alese la intamplare, inglobate intr-un format de revista, si prin rugarea respondentilor sa-si aminteasca anumite exemplare; sau post-testarea unui print, de obicei prin rugarea respondentilor sa se uite printr-o revista, iar apoi sa comenteze exemplarele pe care si le amintesc.

The pre-testing of advertising copy for print advertisements, usually by giving respondents a portfolio of dummy advertisements in a magazine format and asking them to recall copy points; or the post-testing of advertising copy, usually by asking respondents to look through an actual magazine and then comment on advertisements they remember

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