Fighting Brand

Brand cu pret redus, care se vinde cu cheltuieli minime de advertising si de promovare; brandul este folosit pentru a concura cu alte branduri pe care un furnizor le ofera spre vanzare. Se mai numeste si Price Brand.

A low-priced manufacturer's brand sold with minimal advertising and promotional expenditure; the brand is used to compete with dealers' brands and generics. Also called a Price Brand.

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