Cunoscute si ca 'run-of-schedule', reclamele TV/radio care se difuzeaza in 'floating time' pot fi programate la discretia postului intr-o perioada stabilita - ex.: o saptamana, o luna. In unele cazuri se pot solicita anumite ore. Acest termen are echivalent in presa scrisa: ROM/ROW(vezi: Run Of Month, Run Of Week).
Also known as run-of-schedule, broadcast commercials booked as floating time can be scheduled any time at the station's discretion within a given time period, eg. a week, a month. In some cases, it is possible to specify or request certain time bands. The broadcast equivalent of print's ROM/ROW (see Run Of Month, Run Of Week).