A general term for Web-based marketing tools and techniques, including, blogs, podcasting, social media marketing and social network marketing. According to industry studies (and your own observations, no doubt), companies are increasing investment in new marketing and scaling back on traditional marketing. Why? Because new marketing works.
![[AdStory] Sean DallasKidd (Demonstrate, San Francisco): I'm a big believer in brand purpose. I think that's the only point of differentiation](https://media.iqads.ro/2019/08/sean-dallaskidd-partner-and-cco-of-demonstrate1-cover-410.jpg)
![[Reguli de pitch] Victor Pantea (The Mansion Advertising): A crescut considerabil numarul de livrabile, ceea ce duce la un volum de munca enorm din partea agentiei](https://media.iqads.ro/2019/08/img-26611-cover-410.jpg)
![[Rezolvam in DTP] Dan Spataru (ex Graffiti BBDO): In advertising nu e totul ca-n reclame](https://media.iqads.ro/2019/07/eu-cover-410.jpg)
![[Inspiration Archive] Bob Hoffman: It seems to me that, in many agencies, creativity is quickly and quietly becoming a support service](https://media.iqads.ro/2019/07/bh-cover-410.jpg)
![[Weekend Watch List] Obsesia poveștii](https://media.iqads.ro/2019/07/collage-55-2-cover-410.jpg)
![[Weekend Watch List] Eșuează din nou. Eșuează mai bine](https://media.iqads.ro/2019/06/collage51-cover-410.jpg)
![[Iesirea din conventional] Raluca Zamfir: La nivel de clienti, exista inca o forma de neincredere, o frica de a nu gresi, de a nu parea ridicol](https://media.iqads.ro/2019/06/collage12-cover-410.jpg)
![[Inspiration Archive] Martin Sorrell: "Advertising and marketing now are like running an election campaign without an election date"](https://media.iqads.ro/2019/06/fireshot-capture-177-sir-martin-sorrell-marketing-now-is-like-running-an-election-campai-www-youtube-com-cover-410.jpg)
