ZitecAnunt valabil pana la data de 2026-10-05
Companie: Zitec
Specializare: Strategie, Social Media, SEO, SEM, PPC, Marketing, Digital
Tip job: Remote, Hybrid (Office & Remote), Full Time, At The Office
Nivel: Senior
Our promise:
- You choose how you'll work with us: remote-first or at our offices in Timpuri Noi Square, Bucharest (during the onboarding process);
- We support your career growth through continuous learning, coaching, and mentorship programs;
- We promise you a feedback-driven culture that inspires healthy communication;
- A friendly, professional, and supportive team is waiting for their new teammate;
- We designed benefits that give you the power to create balance in life, on and off work.
As a Senior Performance Marketing Specialist, you will:
Performance Marketing Strategy
- Stay up-to-date with industry trends and emerging technologies to provide strategic insights and recommendations for our clients.
- Develop and implement performance marketing strategies tailored to effectively meet client objectives.
- Identify and segment target audiences for our clients, devising customized campaigns for maximum engagement and results.
PPC Advertising
- Manage PPC campaigns across platforms such as Google Ads and social media, ensuring strategic execution and optimization for our clients.
- Conduct comprehensive keyword research and create compelling ad copies to enhance campaign performance.
- Implement robust tracking mechanisms to monitor campaign performance and make data-driven optimizations for our clients.
- Continuously refine and optimize campaigns to achieve optimal ROI and results for our clients.
Analytics and reporting
- Use analytics tools to track and report on crucial performance marketing KPIs for our clients, offering actionable insights and recommendations.
- Implement sophisticated tracking solutions to monitor campaign performance across various channels and platforms.
- Regularly communicate campaign performance updates and strategic recommendations to clients to ensure transparency and alignment.
Budget management
- Manage the media budgets for our clients, allocating resources efficiently to maximize campaign effectiveness.
- Provide accurate cost estimates and forecasts for media campaigns and services to ensure financial transparency and accountability.
Team collaboration
- Foster close collaboration with cross-functional teams, including design and web development, to align strategies and achieve marketing objectives seamlessly for our clients.
What about you?
- Minimum of 5 years of experience in managing digital marketing campaigns focused on PPC channels, derived from specific strategies;
- Proficiency with Meta Ads, TikTok Ads, Google Ads, Programmatic Ads (DV360 or others), and Looker Studio;
- Proficiency with Google Tag Manager & GA4;
- Good knowledge of how a data layer implementation works (for GTM);
- Good knowledge of Consent Mode v2 (experience in implementation), cookie policies, and CMP platforms (for example, Cookiebot);
- Experience in mobile app data tracking and performance campaigns;
- Proficiency in A/B testing methodologies and conversion rate optimization strategies;
- Strong analytical skills to interpret data and provide insights for campaign optimization;
- Expertise in creating media plans and focused strategies for performance marketing briefs;
- Extensive experience in planning and managing successful performance marketing campaigns, particularly focused on lead generation and conversions;
- Excellent written and verbal communication skills;
- Proficiency in English;
- Experience with another marketing data analytics platform is a plus, but not required;
- Proficiency in leveraging AI tools to enhance the quality and efficiency of deliverables, coupled with strong critical thinking skills to evaluate and refine AI-generated outputs.
