Plain-Text Email

Some digital marketing terms need little explanation. A plain-text email is just what it sounds like, an email that doesn’t contain any images, rich formatting, or links. Individuals or companies can use plain text emails when they want to send an email that only focuses on the copy of the email. In most email software, plain-text emails are automatically generated whenever an HTML email campaign is created. This is for the subscribers who have noted that they only want to receive plain-text emails.