O lista de costuri pentru diferite spatii dintr-un singur mijloc media, tiparit de cei care detin media respectiva. Un punct de plecare pentru negociere. De asemenea, subliniaza termeni si conditii de advertising.
A printed listing of advertising costs for different space sizes or time lengths for a single media vehicle, issued by media owners. A starting point for negotiation. Also outlines terms and conditions of advertising.
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